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Children now more familiar with ALCOHOL brands than biscuits and crisps

Primary school children as young as 10 are more familiar with beer
fake oakleys brands than leading brands of biscuits, crisps and ice cream, according to a study.

The survey, conducted by Alcohol Concern and
cheap fake oakley sunglasses other campaigning groups,
oakley sunglasses discount asked English and Scottish children about their recognition of alcohol
cheap fake oakleys brands, alcohol sponsorship, TV and social media use and whether they had tried alcohol.

This could largely be down to television advertising, as 79% of children questioned recognised the Foster’s characters ‘Brad and Dan’ from TV commercials.

Half of the children associated their favourite football teams
fake oakleys cheap and tournaments with the beer brands they are sponsored by, with 1 in 2 children associating Carlsberg beer with the English national football team.

In Scotland, 60% of boys correctly associated Carling beer with the Scottish national football team its official sponsor until 2014.

Worryingly, the study also found that children who use social media platforms such as Facebook, Instagram and Twitter had greater recall of alcohol brands and were more likely to have consumed alcohol themselves.

Campaigners at Alcohol Concern, Balance North East, Drink Wise and Alcohol Focus Scotland are now calling for stricter alcohol marketing regulations to protect children and young people.

Suggestions included that alcohol advertising be restricted to factual information in adult press, alcohol sponsorships be removed in phases, cinema advertising be allowed only for 18 certificate films and a TV watershed be put in place.

Tom Smith, Head of Policy at Alcohol Concern, said: "This research shows just how many of our children are being exposed to alcohol marketing, with an even bigger
cheap oakleys impact being made on those children with an interest in sport.

"Children get bombarded with pro drinking messages, when they turn
wholesale oakleys on the TV, go to the
cheap oakleys cinema or walk down the road, and the existing codes are failing to protect them."Articles Connexes:

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